EPISODE 57  •  02/16/2021  • 1 hr 41 min

In a world that runs on data, Mike strongly believes that everything is knowable, you just have to know where to look. Throughout his career, he has represented prominent political figures, major companies and social movements. Prior to founding Decode_M, he was the CEO of the insights and analytics arm of Edelman Public Relations, Edelman Berland, and President of the research and political polling firm Penn, Schoen & Berland.

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Show Notes

03:30 What Mike learned in YPO 

04:45 Who are Mike’s customers 

08:45 The state of politics in Illinois 

14:00 The similarities between business and politics  

24:00 Identifying the momentum drivers for a company  

25:45 Abundance 360 and moonshots  

28:15 Disruption and polarization 

32:00 Social impact  

35:30 Being negative vs being positive 

41:45 Mike’s childhood and 9/10/2001  

46:45 Post 9/11 and the NHL 

53:30 Public relations and momentum  

1:00:00 Getting into the momentum mindset 

1:03:45 Are things coming back to normal? 

1:13:45 Mike’s family  

1:17:45 Mike’s take on politics  

1:21:15 Chris’ takeaways

SO HOW DID he DO IT?
LISTEN TO FIND OUT.
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